An extension of the brand': Inside Peloton's apparel ambitions
By A Mystery Man Writer
Description
Peloton is placing a bigger emphasis on its retail and apparel offerings. The athletic brand, known most widely for its stationary bikes and workout classes, released a collection of men’s and women’s apparel on January 15 in collaboration with Gap subsidiaries Hill City and Athleta. Peloton vp of apparel Jill Foley said it's part of the company’s larger strategy to grow the apparel side of its business.
![An extension of the brand': Inside Peloton's apparel ambitions](https://image.cnbcfm.com/api/v1/image/107004473-16427679841642767981-21004313642-1080pnbcnews.jpg?v=1642767983&w=750&h=422&vtcrop=y)
Peloton internal docs show it slashed 2022 sales goals for apparel
![An extension of the brand': Inside Peloton's apparel ambitions](https://image.shutterstock.com/shutterstock/photos/262710101/display_1500/stock-vector-round-puzzle-color-parts-262710101.jpg)
Jigsaw Puzzle In The Form Of A Colored Circle Vector Image
![An extension of the brand': Inside Peloton's apparel ambitions](https://www.telegraph.co.uk/content/dam/fashion/2021/09/09/leadpelo_trans_NvBQzQNjv4BqgCXocDQF5kP7s3jSjli3eCH0-jRUT4rHK8EgtaGoQwQ.jpg)
Tried and tested: The verdict on Peloton's new clothing collection
![An extension of the brand': Inside Peloton's apparel ambitions](https://imgcdn.pelobuddy.com/wp-content/uploads/2023/11/PeloLuluUpdateSizing.jpg?strip=all&lossy=1&ssl=1)
Update from Peloton on inclusive sizing for lululemon x Peloton
![An extension of the brand': Inside Peloton's apparel ambitions](https://cdn.accentuate.io/80035414112/1630601786175/Fall121_PLA-Launch_About-Us-Page_2_BannerMobile-(1).jpg?v=0)
PLA About Peloton Apparel – Peloton Apparel US
![An extension of the brand': Inside Peloton's apparel ambitions](https://cdn.thewirecutter.com/wp-content/media/2022/10/stationarybikes-2048px-9936.jpg?auto=webp&quality=75&width=1024)
The 5 Best Exercise Bikes of 2024
![An extension of the brand': Inside Peloton's apparel ambitions](https://thebrandgym.com/wp-content/uploads/2020/12/screenshot-2020-12-31-at-07.04.52-1.png)
7 brand building steps that doubled Peloton's business - brandgym
Peloton Suing Lululemon Over Patent Infringement Threats
![An extension of the brand': Inside Peloton's apparel ambitions](https://www.glossy.co/wp-content/uploads/sites/4/2020/01/Peloton.jpg)
An extension of the brand': Inside Peloton's apparel ambitions
![An extension of the brand': Inside Peloton's apparel ambitions](https://www.glossy.co/wp-content/uploads/sites/4/2019/06/HC4A1415-KATE-RENTZ.jpg?w=360&h=202&crop=1)
HC4A1415-KATE-RENTZ.jpg?w=360&h=202&crop=1
![An extension of the brand': Inside Peloton's apparel ambitions](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iWqcfICf3tvY/v0/-1x-1.jpg)
Peloton, Adidas Form Apparel Partnership to Tap Covid Pandemic
![An extension of the brand': Inside Peloton's apparel ambitions](https://thebrandgym.com/wp-content/uploads/2020/12/screenshot-2020-12-31-at-06.44.04-1.png)
7 brand building steps that doubled Peloton's business - brandgym
![An extension of the brand': Inside Peloton's apparel ambitions](https://a57.foxnews.com/static.foxbusiness.com/foxbusiness.com/content/uploads/2022/01/931/523/Peloton-Bike.jpg?ve=1&tl=1)
Peloton, partner to sell fitness equipment, clothing
from
per adult (price varies by group size)