Activewear brand Lorna Jane claimed its clothes could prevent
By A Mystery Man Writer
Description
Women’s activewear brand Lorna Jane had promoted that its product ‘LJ Shield Activewear’ used a “groundbreaking technology” to eliminate the virus “on contact with the fabric.” | World News
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![Activewear brand Lorna Jane claimed its clothes could prevent](https://i0.wp.com/bestpractice.biz/wp-content/uploads/2020/12/bruce-mars-pFyKRmDiWEA-unsplash.jpg?fit=1024%2C683&ssl=1)
Lorna Jane Taken to Federal Court for Anti-Virus Activewear - Best Practice
![Activewear brand Lorna Jane claimed its clothes could prevent](https://i.guim.co.uk/img/media/2025a4b98592c2d64b05d2b986020e7fbb99a06a/0_0_4519_2712/500.jpg?quality=85&auto=format&fit=max&s=3ff1e41ce81e2b3a8fb7d89a93bc9311)
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![Activewear brand Lorna Jane claimed its clothes could prevent](https://www.mi-3.com.au/sites/default/files/2024-03/JCDecaux_Steve%20O%27Connor_802%20x%20451.jpg)
ACCC case sees activewear firm Lorna Jane fined $5m over 'predatory' claims its clothing kills viruses
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Lorna Janes' anti-virus marketing hype backfires badly - Lexology
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