Victoria's Secret 2021 'Feminist' Rebrand: Goodbye Angels And Hello Activists
By A Mystery Man Writer
Description
Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here
Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here's what we can learn (not to do) from Victoria's Secret rebrand.
Rebrands are never as easy as jumping on a cultural conversation, swapping out angels for activists, or shunting one group of women for another, for that matter. Here's what we can learn (not to do) from Victoria's Secret rebrand.
![Victoria's Secret 2021 'Feminist' Rebrand: Goodbye Angels And Hello Activists](https://i.dailymail.co.uk/1s/2023/10/18/23/76727341-12646457-Victoria_s_Secret_is_returning_to_its_hypersexualized_roots_afte-m-9_1697666996258.jpg)
Is Victoria's Secret DITCHING its feminist makeover? Lingerie brand is returning to its hypersexualized roots after scrapping catwalk 'Angels' for plus-sized and transgender models - amid reports sales have plunged 5%
![Victoria's Secret 2021 'Feminist' Rebrand: Goodbye Angels And Hello Activists](https://imgb.srgcdn.com/nFVvXll06LoooIXsjjpz.jpg)
Valentina Sampaio Just Became Victoria's Secret First Ever Transgender Model
![Victoria's Secret 2021 'Feminist' Rebrand: Goodbye Angels And Hello Activists](https://wwd.com/wp-content/uploads/2019/03/rexfeatures_9970342lw.jpg)
The Victoria's Secret Fashion Show Has Been Canceled, Exec Confirms
![Victoria's Secret 2021 'Feminist' Rebrand: Goodbye Angels And Hello Activists](https://ca-times.brightspotcdn.com/dims4/default/6eceead/2147483647/strip/true/crop/2530x1886+0+0/resize/1200x895!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2F01%2F65%2F5ac0146f4824a76a8ad995cdf3a6%2Ffrance-us-netherlands-wwcup-soccer-69246.jpg)
Bye, Angels. Victoria's Secret rebrands with Megan Rapinoe - Los Angeles Times
No more angels: Victoria's Secret to attempt one of the biggest brand turnarounds in recent history
![Victoria's Secret 2021 'Feminist' Rebrand: Goodbye Angels And Hello Activists](https://media.newyorker.com/photos/62d0525a36a2e7a706212713/16:9/w_1280,c_limit/Fry-Victorias-Secret.jpg)
How Victoria's Secret Created the American Fantasy Woman
![Victoria's Secret 2021 'Feminist' Rebrand: Goodbye Angels And Hello Activists](https://thefederalist.com/wp-content/uploads/2023/09/Screen-Shot-2023-09-26-at-2.36.56-PM-1024x552.png)
Victoria's Secret Rebrand Is Unrecognizable And Out Of Touch
![Victoria's Secret 2021 'Feminist' Rebrand: Goodbye Angels And Hello Activists](https://hips.hearstapps.com/hmg-prod/images/models-line-up-on-the-runway-during-the-finale-of-the-news-photo-1657843471.jpg?crop=0.645xw:1.00xh;0.223xw,0&resize=1200:*)
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I'm not surprised Victoria's Secret has dropped its 'feminist' rebrand – I used to work there
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