€19m loss for Sports Direct and BrandMax Irish stores
By A Mystery Man Writer
Description
The Irish arm of Mike Ashley's Sports Direct and BrandMax stores last year plunged into the red to record pre-tax losses of €19.49m.
![€19m loss for Sports Direct and BrandMax Irish stores](https://evoke.ie/wp-content/uploads/2021/05/GettyImages-1232956143.jpg)
Sports Direct To Open Enormous New Mega-Store In Galway
![€19m loss for Sports Direct and BrandMax Irish stores](https://ie.sportsdirect.com/images/marketing/football-ie-1920x664-240320.jpg)
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Andrew Corkery (@Yenom1984) / X
![€19m loss for Sports Direct and BrandMax Irish stores](https://c8.alamy.com/zooms/9/01496393a47240138a0c3816268fd962/r5336e.jpg)
Sports Direct, Brandmax and USC stores on Scotts Street, Killarney, County Kerry, Ireland Stock Photo - Alamy
![€19m loss for Sports Direct and BrandMax Irish stores](https://image.isu.pub/181218092500-4cb1d57fae4d1bfc045a5e667989c70a/jpg/page_1.jpg)
Ulster Business - December 2018 by Ulster Business - Issuu
![€19m loss for Sports Direct and BrandMax Irish stores](https://www.brandmax.com/images/marketing/mens-footwear-767x700-230123.jpg)
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![€19m loss for Sports Direct and BrandMax Irish stores](https://www.irishexaminer.com/cms_media/module_img/5524/2762067_148_articleinline_aff.jpg)
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![€19m loss for Sports Direct and BrandMax Irish stores](https://cloudfront-eu-central-1.images.arcpublishing.com/irishtimes/3IC3ZRX2VNQNC2FIP7D3HOPDQU.jpg)
Sports Direct suffers €19.5m loss in Irish business – The Irish Times
![€19m loss for Sports Direct and BrandMax Irish stores](https://image.isu.pub/181210102400-e548e46c32a328a0e25d74d6fdbb7fec/jpg/page_1.jpg)
Fleet Transport Nov 18 by Fleet Transport - Issuu
![€19m loss for Sports Direct and BrandMax Irish stores](https://img.rasset.ie/000d6162-500.jpg)
€19m loss for Sports Direct and BrandMax Irish stores
![€19m loss for Sports Direct and BrandMax Irish stores](https://focus.independent.ie/thumbor/lHBiatGLvxeXdunuPYSIRZtEr6o=/0x0:4522x3014/1280x853/prod-mh-ireland/d5378115-d1e4-410f-85bb-9d61b7c8c7d1/25d117d4-f733-4198-8309-63040ee48c55/d5378115-d1e4-410f-85bb-9d61b7c8c7d1.jpg)
Bad sport: Ashley company records €19m loss
![€19m loss for Sports Direct and BrandMax Irish stores](https://cloudfront-eu-central-1.images.arcpublishing.com/irishtimes/2B7OZE5HH54VBOSN3SS2HTTOGA.jpg)
Sports Direct suffers €19.5m loss in Irish business – The Irish Times
![€19m loss for Sports Direct and BrandMax Irish stores](https://c8.alamy.com/zooms/9/8ce0da486fe5441da36f1ac79cf0c06b/r53371.jpg)
Sports Direct and Brandmax store in Scotts Street, Killarney, County Kerry, Ireland Stock Photo - Alamy
from
per adult (price varies by group size)